Hey guys!
In this article, I will share with you more information about Power BI Premium Per User (PPU) licensing, which costs R$128.00 on the Microsoft website and was created as a way to reduce the barrier of entry to access Power BI's premium features.

In this article, we will discover the characteristics of this type of licensing, when it is interesting and when it is not.

If you are interested in learning about an innovative solution that allows you to reduce monthly spending on Power BI PRO licenses by up to 90%, I recommend that you learn more about Power Embedded, a tool that will improve the governance and sharing of reports in your company.

 

Summary of all Power BI license types:

FreePROPPUReport ServerPremium by Capacity (SKU P)Premium by Capacity (EM)EmbeddedMicrosoft Fabric
License TypeBy UserBy UserBy UserLocationBy CapacityBy CapacityBy CapacityBy Capacity
ValueR$ 0.00R$54.90 per user/monthR$ 109.80 per user/monthIncluded with Power BI Premium or SQL Server Enterprise + SAFrom R$31,960.00 per monthFrom R$4,070.65 per monthFrom R$5.63 per hour onFrom R$1.06 per hour on
Can share reportsNoOnly with PRO accountsOnly with PPU or PRO accounts*Yes, with any user on the local networkYes, even with Free account users.Yes, with any user on the local networkYes, with any user. You don't even need to have a Power BI account.Yes, with any user. You don't even need to have a Power BI account.
Pro account required to view reportsNo (Does not allow sharing)YesYesNoNoNoNoNo
Form of hiringOffice 365Office 365Office 365Office 365Office 365Office 365Azure PortalAzure Portal
How to access reportspowerbi.compowerbi.compowerbi.comLocal serverpowerbi.comWeb portal created by the companyWeb portal created by the companyWeb portal created by the company
Maximum data model size1GB1GB100GBUnlimited400GB (P5)10GB (EM3)400GB (A8)400GB (F1024+)
Daily updates18481.44048484848
Allows you to embed reportsNoYes (limited quantity for testing only)Yes (limited quantity for testing only)Yes (intranet and sharepoint only)YesYes (intranet and sharepoint only)YesYes
 

Power BI PPU (Premium Per User – SKU PP3)

Summary

The PPU (Premium Per User) license is an “Upgrade” to the PRO license, offering all the features that the PRO has and several more Premium features.

Many companies purchase the Power BI PRO license, but end up running into some limitation of this license, be it the number of daily updates, maximum size of the workspace or semantic model, or they need to use some of the Premium features, such as XLMA Endpoint, Datamart, Git Integration, Deployment Pipelines or some other feature.

However, the distance between Power BI PRO (R$ 65.00) and Power BI Premium (USD 4,995.00 or R$ 32,000.00) was huge and therefore, companies chose to change tools or try to live with the limitations. Then, in November 2020, Microsoft released the Premium Per User feature, which is also a per-user license and costs twice as much as the PRO license, and allows people with this license to access Premium features that were previously only available using a Premium capacity.

The big “gotcha” of this type of license is that you will only have access to Premium features if you change the workspace capacity type to Premium per User capacity. When you do this, only users who have the Premium Per User license will access the reports published in this workspace. Users with the PRO license will not be able to access reports published in this workspace, which could force the company to hire many more PPU licenses than planned and double the existing cost of PRO licenses.

The contracting method for this license is through Office 365.

Comparison table

Power BI FreePower BI PROPower BI PPU
PriceR$ 0.00R$ 54.90 (month/user)R$ 109.80 (month/user)
Storage limit1GB/user10GB/user100 TB/user
Maximum semantic model size1GB1GB100GB
Use Power BI DesktopYesYesYes
Connect to 70+ data sourcesYesYesYes
Publish Reports (Personal Workspace)YesYesYes
Publish reports (Shared Workspace)NoYesYes
Explore data with natural languageYesYesYes
Power BI app for iOS and AndroidYesYesYes
Scheduled updatesDaily8 times a day48 times a day
Data streaming10k lines/hour1 million lines/hour1 million lines/hour
Publish to the webYesYesYes
Connection to real-time sources (DirectQuery and Live Connection)NoYesYes
Gateway managementNoYesYes
Share reports with othersNoYesYes
Use Azure AD for access controlNoYesYes
Paginated ReportsNoYesYes
Insert report on the web or portalNoYesYes
Embed reports using APINoYesYes
Row-level Security (RLS)NoYesYes
DataflowsNoYesYes
Create and share appsNoYesYes
Incremental updateNoYesYes
Incremental update of DataflowsNoNoYes
Hybrid tables (DirectQuery + Import)NoNoYes
DatamartsNoNoYes
XLMA EndpointNoNoYes
Deployment Pipelines (DevOps)NoNoYes
Git integrationNoNoYes
Advanced AI featuresNoNoYes
Asynchronous updateNoNoYes
Automatic aggregationsNoNoYes
Backup and Restore the semantic modelNoNoYes
Dataflows Premium FeaturesNoNoYes
Find insights in your dataNoNoYes
Query cacheNoNoYes
VNET Data GatewayNoNoYes

Features and Limitations

What you can do with this license:

What you CANNOT do with this license:

 

Can I use Power BI Pro or Premium per User for Embeddar?

Yes, it is possible to generate tokens to Embed reports in a Pro or Premium capacity per User, but depending on the official Microsoft documentation:

“Tokens embedded with Pro or Premium Per User License (PPU) are for development testing, so a Power BI Master or Service Principal account can only generate a limited number of tokens.

Acquire a capability for incorporation into a production environment. There is no limit to how many embedded tokens you can generate when purchasing a capacity.

In development testing, you can use free embedded trial tokens with a Pro license. To embed in a production environment, you must purchase a capability.”

 

Support materials

Slides used in the presentation
Click here to view the content

Live on Hugo Venturini's channel
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Live on the .NET Channel
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Live on the Microsoft Reactor channel
Click here to view the content

 
 
So that's it, folks!
I hope you enjoyed this post and follow the series where I will explore all types of Power BI licensing!